Madrid, Sept 18, 2014. - Huawei announced today a brand new Sponsorship Agreement with Club Atletico de Madrid, by which the company becomes the Spanish soccer club’s global partner. The announcement has been made during a press conference in Madrid offered by Richard Ren, President of Huawei's Western Europe Consumer Business Group and Enrique Cerezo, President of Club Atlético de Madrid, at Vicente Calderon Stadium.
The relationship between the two entities began two years ago with the signature of an agreement by which the company became Atlético’s official sponsor during UEFA Super Cup, which the Madrid team won. The bond is now reinforced thanks to this new agreement whereby Huawei and Club Atlético de Madrid will collaborate for the next two seasons in many communication and promotional activities. The inclusion of Huawei’s logo on the Club’s official shirt and equipment used by players during training sessions is one of the main actions to be carried out for two seasons. Additionally, Huawei will also have LED advertising presence at Vicente Calderon Stadium and the company will install displays in several areas of the club.
According to Richard Ren, "this collaboration bolsters Huawei's commitment with the Spanish market and the company’s strong integration in the country. Huawei remains committed to a Club whose history goes back for 100 years. Its triumphs and the strength of both team and fans keep mesmerizing us."
“Atlético always walks hand in hand with major international companies, leaders in their respective sectors, as an irrefutable proof of the interest that our brand awakens in them. Our relationship with Huawei certainly reinforces Atlético’s strategy of boosting growth hand in hand with companies as important as Huawei.In that sense, what would be better for Club Atlético de Madrid than joining forces with the leading global information and communications technology solutions provider”, Enrique Cerezo has said.
Huawei wishes to continue expanding its target audience by reaching consumers, enterprises and telecom operators through its wide range of mobile devices, solutions and services. Currently, Huawei Device delivers innovative devices to millions of users and it is positioned among the top three smartphones manufacturers in the whole world; furthermore, Huawei leads the way in home devices and wireless broadband worldwide.